Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Within the space of 3 years, it has become significantly easier to find businesses, stores or …

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Producing content for search engines is also content marketing, list building, and relationship marketing. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Remember that keywords or phrases …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The images that you upload to a webpage also have an impact on SEO. It’s …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Don’t …

What Google wants to see is authoritative and relatable links talking about your site. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Most people can make a short …

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same …

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. An internal link connects one page …

Anchor text has been a huge talking point within SEO for many years now. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web …

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. By following this advice …

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights …

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Figuring out which keywords you should focus on …

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with …

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and …

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Using a lot of engaging media like helpful graphics, interesting (and …

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Bad content truly can do long-lasting damage to your website, brand and business. SEO for reputation management is a process for neutralizing negative mentions of your …

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. In Google search results, you only have space for 70 characters in …

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Link building has always been an important aspect of local SEO. It is only through …

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Remember that keywords or …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. When creating new content ask yourself: what the goal of that …

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. It makes sense to use …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Customized information will make sure your …

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It …

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. If you are putting content on your own site, try to keep things …

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …