Never underestimate the influence of SEO campaigns

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. On the other hand, if …

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Hidden facts about blogs

PPC and SEO management are often completely separated fields and managed by different people. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Even if the goals of a site do not line up with what you …

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The ultimate revelation of white hat SEO

From Google's point of view, it is not advisable to place the actual content of the page below the fold. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your …

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Make link exchanges the focal point of your marketing efforts

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick …

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Unlocking the mystery of stickiness

Such content doesn’t go out of date. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. If an SEO tactic worked for one website that does not mean the same can be successfully applied to …

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Domain Age Is More Important For Backlinks

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each …

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Is the content on different pages original?

Check out my Complete Guide to Link Building to find the best methods currently in use. As much as every business wants to be a success there is a real danger of too much and too fast. More traffic can increase brand awareness and increase sales for e-commerce sites.Over …

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Sprinkle LSI Keywords

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You …

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The next step is often forgotten

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Be authentic

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Stop marketing to audiences and instead market to customers at scale. By now, you should be convinced that you …

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Target your website to your audience

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Once you’ve discovered your evangelists, think about ways to nurture and …

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Each piece of copy has an individual purpose

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

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Start Blog Title With Keyword

Think of SEO as one small part of a much more cohesive marketing strategy. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or …

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Duplicate content, Duplicate content

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

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Site Architecture for Newbies

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and …

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Make basic duplicate listing detection

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Buying backlinks can …

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Domain to Domain Relevance

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Reach out to influencers known for your topic

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own …

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Good Content + People Linking To It = High Rankings

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A page’s speed is crucial, so don’t forget testing it …

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Stop gettin’ all indignant

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It does …

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Check for broken links on your website

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself …

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Use social sharing buttons as a matter of course

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

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Authority flows through the links on your website as well

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights …

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Effect of keyword density on my rankings

Think long term rather than short term. Short term will get you nowhere with SEO. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text …

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Is Keyword Research an important player in the game of SEO?

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended …

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Voice Searching Matters

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. SEOs constantly work to get new links connecting to …

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Optimising the speed of Website

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. A great way to incorporate all those …

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Utilize social media for link building and building a brand

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating …

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Let the world know you are creating exceedingly good content

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will …

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Who Would Link to You?

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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