Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to …

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance …

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Today, the secret to SEO is no secret at all. It's common sense …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Anyone with a site that provides useful content and has the right network …

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. While doing a backlink …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page There are domains which are better to receive links from than others. These are domains …

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Another tip for making long form content appealing is giving people something to read that …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first …

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Link building is all about getting a …

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. An SEO specialist should know how long …

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Search engines also rate keywords in header tags more heavily. By including relevant …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Make sure that your site’s structure and hierarchy are as clear …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. People like to be engaged and feel involved. Having a question as a title will start …

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your …

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Keywords are at the …

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While there plenty of differences between SEO and content marketing, there are also many areas …

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. I strongly believe that relevant links have a bigger impact on the algorithm. While your company may have a budget too small to implement a …

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. You can de-index any types of content that have less than 100 …

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best …

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The goal shouldn’t be to generate links, it should …

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …