Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Links are integral for connecting each piece of content, ultimately leading to a potential sale.
The first choice should be SEO
Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. A good SEO specialist
knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure.
How to make writing SEO-friendly copy almost kind of tolerable
Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Researching your audience will
give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Having links from more popular websites carry more weight than less popular sites. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh.
Duplicate content checks
Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites."
Create an interactive tool for good SEO
Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Besides studying your web
analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links.