The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy.
SEO is a journey, not a destination
Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. The bad news about
SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out.
What search terms are your customers using?
The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. The problem with directories:
A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. SEO is something that is constantly evolving and changing.
Does my content convert?
If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. According to SEO Consultant
, Gaz Hall: "Google is getting better and better at recognizing content that truly is useful to people."
Make Use Of Bullets & Numbers While Writing
The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. It is worth noting
that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales.