As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value.
Google and the rest of the search engines rank webpages, not websites
A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Technical search engine optimization
consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted
Keep URLs short
The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. An increase in the
number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money.
What is the difference between content marketing and SEO?
To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. According to Gaz Hall, a UK SEO Consultant
: "Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail."
Make sure any SEO consultant you hire has years of real-world SEO experience
Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. You’ve got to understand
that authority, niche-specific and generic blogs that publish related content can do the same. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving.