Aligning your goals in relation to web portals

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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What's the story about SEO

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make …

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Personalization counts: how do authority sites fit into this?

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. To be able to write comfortably for different industries can take a lot of time and research. Before you begin, it is often worth …

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Random musings on static pages

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …

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The important factor here is specificity

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Really good SEO is a process and it requires a detailed and well thought out …

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Why Is So Much Content Necessary For SEO?

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Maybe the most fascinating thing about search is how quickly and regularly it changes …

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Long Tail and SEO

First, stop assuming SEO is dead because the rules changed. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Make it as easy as possible for users to go from general content to the more …

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Add a call to action at the end

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Alt text makes for a better user experience

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Not many people realize the importance of the URL. It is in …

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Find, target and shoot

Quality link building is more about creating relationships, not exchanging links. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets …

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Basic principles about HTML headings

Start focusing on your visitors, on the people that want to buy your product or services. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO …

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What Most People Need To Hear To Achieve SEO Success

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines have …

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Make the website about one thing

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely …

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Think quality over quantity

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. I think one of the great SEO myths is every site should have a blog …

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Make Sure People Still Search for the Topic

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. You don't want to just attract people to your site, you want them to take the …

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Make Mobile SEO A Priority

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Creating a guest post for …

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Track the Results and Scale It

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that …

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Revise your old content and update it

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase …

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Pay attention to on-page ranking factors

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Build local relationships with businesses

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

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More content equals better rankings and more links

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If …

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Competitor link profile analysis is really beneficial

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Duplicate content checks

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements …

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Keyword Research — Avoid at Your Peril

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Guest posting as a tactic has a dual benefit. First, it helps you reach the …

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Stick to Your Plan

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. To do the broken link-building method, you must find broken links …

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Add valuable insight to your content

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately …

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“Niche down” approach

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Rankings in SEO refers to a …

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Write a great title for SEO friendly posts

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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The title tag gets a lot of weight in Google

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Setting up Google My Business is a must for your SEO gameplan. It is this …

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Focus on a one keyword per page strategy

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. If you look at the big picture, social media opens opportunities that …

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Web page optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Add more meta data

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. Review your blog content …

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How to Create the Right Meta Description

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Create good content and in time …

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Fix all Broken links

SEO can help a growing startup establish its presence and meet business goals. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by …

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Generate interest, give information or persuade

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Take-in Originality

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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