“Limited time” and exclusive promotional offers rarely are exclusive in reality. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

Authority is created over time. It can't be rushed. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords …

It’s also important to understand that SEO is not the only way to show up on top of search engines. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has …

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Because there has been quite some news about Google’s Penguin update and before that its …

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! If you have several versions of your site in different …

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In …

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

Optimizing page titles for search is best done finding a balance between volume and intent. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. The SEO of your website is largely …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. A title tag tells both users and search engines what the topic of a particular …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You don’t merely want people …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Just as Google has always been focused on providing its users with the best results, now it …

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. By following this advice …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with …

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Remember that keywords or …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …