What your mum didn't tell you about LSI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Before April 2012, one could easily buy his …

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More importance is given to search engine spiders

If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Most people look at SEO the wrong way. They look at ways to do the least amount …

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Paginated URLs for SEO

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. You should use the ‘nofollow’ rule when linking to untrusted sources …

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Heading structure for your single posts / single pages

People spend very little time engaging with content. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. When you're ready to scale your strategy, consider hiring a professional SEO …

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Add Content Expiry Headers

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Visual content is more important than …

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Niche Directories are all the rage

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

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Sponsor events, teams, or organizations

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s no need to spend more time on the optimisation if your content is …

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See how your site looks to Google

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

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Try to use the keyphrase once or twice per paragraph

The sheer apparent complexity of SEO is enough to turn some people away entirely. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate …

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Link Building

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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Always endeavour to gain the trust of Google

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Hopefully your website is laid out in a way that allows users to easily …

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Social media as a syndication platform

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog …

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Woo your audience

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Search engines want to show the best …

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Carve out time for updating and improving older SEO content

Search engines no longer value pages filled with targeted keywords. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. There’s no need to spend more time on the optimisation if your content is not appealing …

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How are you supposed to audit your site structure

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The images that you upload to a webpage also have an impact on SEO. It’s …

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Identify (and include) commonly searched keywords

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Create an interactive tool for good SEO

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Customized information will make sure your …

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There's more to online marketing than just SEO and content

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. If …

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Create Long & Statistics Based Content

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Dynamic serving …

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Check & Review Google Analytics Account

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool …

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Ensure each page has a unique target keyword

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Prioritize keywords and phrases, plurals, singulars and misspellings. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with …

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Are you seeing the effects of Google +1 on your SEO?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Contextual link building is the quickest way to boost your site …

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Don't over-do a particular element

One of the most time-consuming parts about link-building is actually finding places that will give you links. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Creating a guest post for a website with no traffic is a waste …

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Essential indexes for your links

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that …

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Increase the level of security on the site

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link …

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