The steps needed for putting domain authority into action

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense …

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The truth about Google algorithms

Keyword research can help you discover new content opportunities, while it can also improve your existing content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. It shouldn’t be surprising that the first step is identifying …

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The truth about CTR

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. To successfully execute your search …

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Write about duplication

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will …

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Its all about social media

For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. It’s prudent to treat your experiments as campaigns …

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Top trends in link exchanges to watch

The markup languages have become more important to SEO. In mobile searches, the first position has a 31.35 percent click-through rate. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine …

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Reasons why marketers love cloaking

However, its strategy needs to be changed with every new invention or Google and changes in search engine. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that …

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301s and 302s: what is best for PageRank and ranking signals

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… To be able to write comfortably for different industries can take a lot of time and research. Not every …

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Think about duplication from the start

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Another example …

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Increase Organic Traffic by the manipulation of keyword density

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Contextual link building is the quickest way to boost your …

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Design + duplication = Greatness

“Limited time” and exclusive promotional offers rarely are exclusive in reality. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a …

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When your use of keyword research becomes obsessive

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Don’t overlook websites that don’t have a “write for us” page. Not every website …

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Follow a consistent cadence towards local search

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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Your content strategy could use a facelift

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less …

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Establish intuitive information architecture by considering onsite SEO

Competition is cutthroat and new platforms are constantly emerging. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. I think that another thing that I would share is that many …

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Expand your backlinks as necessary

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Users will also become frustrated if they can’t view content because of broken URLs. There is a reason …

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Reasons why you cannot fully understand SERPs

It’s not perfect, don’t get me wrong it’s not absolutely perfect. Thin content should be avoided at all costs for SEO purposes. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who …

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How to learn about gateway sites in a few hours

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a …

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This story about inbound links will haunt you forever

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

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Never underestimate the influence of SEO campaigns

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. On the other hand, if …

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Aligning your goals in relation to web portals

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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Ensure that the focus of the post is narrow enough

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. When …

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Myths and misconceptions about page rank

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

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What your mum didn't tell you about LSI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Before April 2012, one could easily buy his …

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Effect of keyword density on my rankings

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Make webmaster tools your centre of attention

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The only way to reliably build links is to create amazing content, but the standard …

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The reason everyone loves duplication

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Selecting the right keywords, in the end, all comes down to understanding your target audience. You should refrain from writing articles that are too sensitive or controversial such as …

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Random musings on LSI

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

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More importance is given to search engine spiders

If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Most people look at SEO the wrong way. They look at ways to do the least amount …

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What's the story about SEO

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make …

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Why do backlinks matter?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. For example, did an email drip campaign bring in more leads than the social media campaign last month? Focused crawlers …

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Personalization counts: how do authority sites fit into this?

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. To be able to write comfortably for different industries can take a lot of time and research. Before you begin, it is often worth …

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