When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. When deciding which keywords to go after, you could also use a …

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. To maintain a healthy website, do an overall audit …

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If you once had a thousand different …

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Keywords are at the …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Guest posting as a tactic has a dual benefit. First, it helps you reach the …

Think long term rather than short term. Short term will get you nowhere with SEO. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Since Google …

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Imagine the billions of webpages to be searched when a keyword is typed into the …

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if …

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. To do the broken link-building method, you must find broken links …

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Google’s shifts and tweaks on …

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. More and more we are seeing the use of keyword clustering from sites that are making …

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. If …

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Rankings in SEO refers to a …

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases …

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Dynamic serving …

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword To attract online attention for your business, you can’t just set up a website and …

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. With website analytics, you …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While there plenty of differences between SEO and content marketing, there are also many areas …

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. SEO …

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Sites built around user interaction and sharing have made it easier to match interested groups of people …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool …

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing …

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engines are always trying to improve the quality of their results and because …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Setting up Google My Business is a must for your SEO gameplan. It is this …

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page If search engines don’t …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. The search engines have an enormous task: that of indexing the world’s online content—well, more …

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In …