Create great content that people want to link to

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

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Great images compliment great website copy

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process …

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Use Headers — Wisely

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. To maintain a healthy website, do an overall audit …

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Be personal in a way that big businesses can’t be

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. If you once had a thousand different …

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Give your website a home for all topics

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Keywords are at the …

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Keyword Research — Avoid at Your Peril

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Guest posting as a tactic has a dual benefit. First, it helps you reach the …

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Effect of keyword density on my rankings

Think long term rather than short term. Short term will get you nowhere with SEO. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text …

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Is your website too Dynamic for SEO?

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Since Google …

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Promote your content via social media (and beyond

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of …

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Don't do it one-off

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Imagine the billions of webpages to be searched when a keyword is typed into the …

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What worked a few years ago is now irrelevant.

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if …

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Stick to Your Plan

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. To do the broken link-building method, you must find broken links …

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Go great or go home

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low …

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Add valuable insight to your content

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately …

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Caution! Links don’t count in some cases

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Google’s shifts and tweaks on …

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Interlink your web pages

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. More and more we are seeing the use of keyword clustering from sites that are making …

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There's more to online marketing than just SEO and content

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. If …

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“Niche down” approach

The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Rankings in SEO refers to a …

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Add valuable insight to your content

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases …

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Create Long & Statistics Based Content

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Dynamic serving …

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How Many Words Can I Optimise A Page For?

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. With website analytics, you …

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Review your web hosting experience

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. While there plenty of differences between SEO and content marketing, there are also many areas …

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Identify and Track Your Best Prospects

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

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Show don't Tell

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. SEO …

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Be sure you've considered every possible angle

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Sites built around user interaction and sharing have made it easier to match interested groups of people …

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Check & Review Google Analytics Account

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool …

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Improve your visibility in organic search results

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing …

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Understand How Google SERP Works

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Write a great title for SEO friendly posts

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Use Strong, Active Wording

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engines are always trying to improve the quality of their results and because …

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The title tag gets a lot of weight in Google

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Setting up Google My Business is a must for your SEO gameplan. It is this …

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Social shares play a huge role in content trustfulness

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. The search engines have an enormous task: that of indexing the world’s online content—well, more …

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Be sure you've considered every possible angle

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In …

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Is Keyword Research an important player in the game of SEO?

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended …

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Incorrect Language Declaration

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content …

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Non-indexable filter pages

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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