A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. SEO has been in the mainframe of digital marketing for little above two decades. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space …
more ...Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… To be able to write comfortably for different industries can take a lot of time and research. Not every …
more ...SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …
more ...Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. Local directories are specific to both your location and niche. Being listed on them increases your chances of …
more ...Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Long Tail SEO is a really useful technique to generate organic search traffic for your website. SEO factors have …
more ...The opportunity of defeating the enemy is provided by the enemy himself You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different …
more ...In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes …
more ...Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …
more ...Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …
more ...Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …
more ...Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to …
more ...Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …
more ...A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You don’t merely want people …
more ...Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving …
more ...Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …
more ...Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people …
more ...Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …
more ...A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with …
more ...Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …
more ...when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …
more ...The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Get contextual links to your site that’ll boost your organic performance on search engines. You wouldn’t build a house without foundations, and …
more ...Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …
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