If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Visual content is more important than …

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. HTTPS secures …

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Search engines simply want to deliver the most relevant …

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Trust an SEO expert who will build a campaign …

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s no need to spend more time on the optimisation if your content is …

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

The sheer apparent complexity of SEO is enough to turn some people away entirely. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate …

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Hopefully your website is laid out in a way that allows users to easily …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog …

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Search engines want to show the best …

Search engines no longer value pages filled with targeted keywords. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. There’s no need to spend more time on the optimisation if your content is not appealing …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The images that you upload to a webpage also have an impact on SEO. It’s …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Don’t …

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really …

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. In Google search results, you only have space for 70 characters in …

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. It makes sense to use …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Customized information will make sure your …

The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. If you are putting content on your own site, try to keep things …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Since Google …

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Google’s shifts and tweaks on …

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. If …

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases …

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Dynamic serving …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. The search engines have an enormous task: that of indexing the world’s online content—well, more …

Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In …

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily …

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Prioritize keywords and phrases, plurals, singulars and misspellings. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with …

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Contextual link building is the quickest way to boost your site …

The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Creating a guest post for a website with no traffic is a waste …

For experienced marketing teams, the content creation process has become a high-level assembly line. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. People don’t read on the web; they scan. To make …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that …