The reason everyone loves duplication

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Selecting the right keywords, in the end, all comes down to understanding your target audience. You should refrain from writing articles that are too sensitive or controversial such as …

more ...

Why do backlinks matter?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. For example, did an email drip campaign bring in more leads than the social media campaign last month? Focused crawlers …

more ...

Find sources that are a gold mine of information

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings …

more ...

Prospects are making a scary purchasing decision

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. It worsens the user experience. Sometime you heard that Seo …

more ...


SEO thats shines above the rest

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A handy thing to know when you are acquiring links from other sources is the difference between follow …

more ...


Creativity always takes courage

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

more ...

Use Capital Letters To Highlight Keywords

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Having a few 404 errors will not ruin your …

more ...

Need to Branch Out

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog …

more ...

Avoid duplicate content

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Whenever a high authority blog links to your website, Google considers it as a positive signal toward your …

more ...


Refocus your marketing message on problems, not solutions

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash …

more ...


What is your website content about?

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

more ...



Number of backlinks to the page

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy …

more ...

Make sure you have a responsive design

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

more ...

Don't “only” concentrate on Google

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you are trying to increase the visibility …

more ...


Generalized or broad keywords or short tail keywords

Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Bad content truly can do long-lasting damage to your website, brand and business. SEO for reputation management is a process for neutralizing negative mentions of your …

more ...

Good Content + People Linking To It = High Rankings

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Some of the pages …

more ...

Domain to Page Relevance

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Once you have …

more ...

Canvas your competitors

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. So how do you determine your competition? What should you be looking for? Search Engine has become more smarter New Rules of SEO have been …

more ...

Make an email list yourself

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Using different tags and elements on your page …

more ...

Do you run A/B testing on a regular basis?

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. The navigation of a website is important in helping visitors quickly find the content they want. It …

more ...

What does a good Backlink Profile look like?

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. . If your site has thousands or …

more ...

Experience-based competitive audits

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. You might get caught up in creating different versions of content for your locale sites. But remember, creating remarkable and unique content should …

more ...