Encourage customers to leave positive reviews

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page There are domains which are better to receive links from than others. These are domains …

more ...

What exactly are Search Engines?

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. While building backlinks, developing …

more ...

Target Relevancy And Engagement Over Traffic

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Another tip for making long form content appealing is giving people something to read that …

more ...

Track the Results and Scale It

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that …

more ...

Powerful Title — But Avoid Clickbait

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …

more ...

Make sure that you supply what you promise to the visitors

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

more ...

Avoid Downtime By Choosing Reliable Host

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Trust an SEO expert who will build a campaign …

more ...

Target Low Hanging Fruits

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to …

more ...




Structuring the entire page

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition …

more ...

Sponsor events, teams, or organizations

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s no need to spend more time on the optimisation if your content is …

more ...

Closing the Loop

Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first …

more ...

Are Press Releases right for SEO?

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending …

more ...

Revise your old content and update it

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase …

more ...

Trust and Relationships

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

more ...

See how your site looks to Google

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much …

more ...

Be mindful of structure

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

more ...

Include your keyphrases on the page and get credit for them

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

more ...


Pay attention to on-page ranking factors

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

more ...

How are you supposed to audit your website?

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Are …

more ...

Think quality over quantity

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. As recommendations from …

more ...


Build local relationships with businesses

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

more ...

SEO for Raw Traffic

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. For SEO purposes, you should definitely monitor the click …

more ...

Make basic duplicate listing detection

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Buying backlinks can …

more ...

Will Meta tags improve my rankings?

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …

more ...

Domain to Domain Relevance

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

more ...

Keyword mapping

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

more ...

Search For Broken Link Building Opportunities On Bing

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

more ...

Try to use the keyphrase once or twice per paragraph

The sheer apparent complexity of SEO is enough to turn some people away entirely. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate …

more ...

Install CDN To Enhance Page Load Time

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. While the worldwide …

more ...

More about the pros and cons of backlink indexing

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You don’t merely want people …

more ...


Find the Right Keyword to Content Ratio

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

more ...

Understanding the rationale behind backlinks

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Link building is all about getting a …

more ...

Domain to Domain Relevance

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario …

more ...