Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords.
Monitor Google My Business
Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. A webpage’s loading speed
is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion.
Press Releases and Backlinks
Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Google now supports using
the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh.
Target the community with content to earn local links
When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Gaz Hall, a Freelance SEO Consultant
, commented: "A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect."
Making your site easy to navigate
Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Meaningful content that operates
as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.