Alt text makes for a better user experience

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Not many people realize the importance of the URL. It is in …

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Find, target and shoot

Quality link building is more about creating relationships, not exchanging links. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets …

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How long is my content alive?

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

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Paginated URLs for SEO

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. You should use the ‘nofollow’ rule when linking to untrusted sources …

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Subtleties of keyword plugging

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the …

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Be authentic

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Stop marketing to audiences and instead market to customers at scale. By now, you should be convinced that you …

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SEO thats shines above the rest

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A handy thing to know when you are acquiring links from other sources is the difference between follow …

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Optimizing your website for both Google and web users

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has …

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Heading structure for your single posts / single pages

People spend very little time engaging with content. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. When you're ready to scale your strategy, consider hiring a professional SEO …

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Add Facebook “Like” and “Share” buttons

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Your website’s health will not only impact your SEO results but will also have a hand in how well …

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Mobile Search Implications

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to …

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Basic principles about HTML headings

Start focusing on your visitors, on the people that want to buy your product or services. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO …

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Target your website to your audience

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Once you’ve discovered your evangelists, think about ways to nurture and …

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Use subheadings

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …

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Monitor the evolution of your rankings

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe …

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Focus on the outcome.

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Before you publish, please proofread! Google doesn’t like spelling or grammar …

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Recycle existing content

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance …

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SEO has great ROI

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

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What Most People Need To Hear To Achieve SEO Success

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines have …

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Each piece of copy has an individual purpose

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

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You may be better off to start from scratch

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Stay Focused on the Long-Term

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Perform a content review

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially …

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Add Content Expiry Headers

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Visual content is more important than …

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Need to Branch Out

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention …

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Creativity always takes courage

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Make the website about one thing

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely …

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Utilize testimonials from customers

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. HTTPS secures …

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What does great content mean for Google?

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. In 2012 …

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Check out the keywords your competitors are targeting

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element …

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Use your meta-tags

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Today, the secret to SEO is no secret at all. It's common sense …

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