Pages not being indexed in Google is a signal of having duplicate or thin content on the site. So how do you resolve this? With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively …

You can add the site to these Tools by going to optimisation > sitemaps and submitting your XML map from there. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives …

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. The gibberish score helps with that. A great and fast way to convey your goal is by using headlines and taglines …

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. Defining a robust and efficient content strategy together with …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… To be able to write comfortably for different industries can take a lot of time and research. Not every …

It’s not perfect, don’t get me wrong it’s not absolutely perfect. Thin content should be avoided at all costs for SEO purposes. From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make …

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. For example, did an email drip campaign bring in more leads than the social media campaign last month? Focused crawlers …

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. They do so by continuously tweaking search algorithms to provide …

Authority is created over time. It can't be rushed. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Making your content easy to read and …

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Long Tail SEO is a really useful technique to generate organic search traffic for your website. SEO factors have …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. You should use the ‘nofollow’ rule when linking to untrusted sources …

Search engines want to deliver the best results to searchers based on the search terms visitors enter. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. It’s not enough these days to create …

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention …

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and …

The structure of your URL can affect both your page’s ranking, but also the user experience. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual …

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your …

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. If you have a real business, the same advice applies. You should decide …

When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Although Google Plus might be one of the less …

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. The other point that has become increasingly important is that relevant anchor text should be …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page There are domains which are better to receive links from than others. These are domains …

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …

It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Trust an SEO expert who will build a campaign …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to …

A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! SEO requires so much content because it …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s no need to spend more time on the optimisation if your content is …

If your current website isn’t using HTTPS then you should start scoping out a migration. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Are …

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …