The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. Websites that continuously pour their heart and …

A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. SEO has been in the mainframe of digital marketing for little above two decades. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space …

SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will …

However, its strategy needs to be changed with every new invention or Google and changes in search engine. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that …

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less …

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. On the other hand, if …

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Maybe the most fascinating thing about search is how quickly and regularly it changes …

First, stop assuming SEO is dead because the rules changed. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Make it as easy as possible for users to go from general content to the more …

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your …

Quality link building is more about creating relationships, not exchanging links. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets …

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot. Because there has been quite some news about Google’s Penguin update and before that its …

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes …

Start focusing on your visitors, on the people that want to buy your product or services. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO …

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance …

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Visual content is more important than …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

High authority links are great, but in my opinion, relevant links win the game every time. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Having a few 404 errors will not ruin your …

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In …

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. There is little doubt that good search …

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Whenever a high authority blog links to your website, Google considers it as a positive signal toward your …

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Professional search marketers don’t sub­mit the URL to the …

Headings give your web page structure and help search engines better determine what your page content is about. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Cornerstone content (in …

By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have …

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. If you recently moved to HTTPS or you plan to do so, mixed content is something you …

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If …