Basic principles about HTML headings

Start focusing on your visitors, on the people that want to buy your product or services. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO …

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Recycle existing content

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance …

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Add Content Expiry Headers

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Visual content is more important than …

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Creativity always takes courage

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Links make the web go round.

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Use Capital Letters To Highlight Keywords

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Having a few 404 errors will not ruin your …

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Find the Right Keyword to Content Ratio

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In …

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Improve engagement to improve rankings

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. There is little doubt that good search …

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Choose your keywords carefully

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

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Avoid duplicate content

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Whenever a high authority blog links to your website, Google considers it as a positive signal toward your …

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Specific is the new epic content

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Professional search marketers don’t sub­mit the URL to the …

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Make sure that you supply what you promise to the visitors

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

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Are Press Releases right for SEO?

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending …

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Revise your old content and update it

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase …

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Be mindful of structure

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Build local relationships with businesses

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how …

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Keyword mapping

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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Web page optimization

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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More content equals better rankings and more links

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If …

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Use Hyphens To Differentiate Words In URL

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same …

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SEO for lead generation: Pros and cons

Anchor text has been a huge talking point within SEO for many years now. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web …

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Use Engaging Images & Videos

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Figuring out which keywords you should focus on …

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Making your site easy to navigate

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Using a lot of engaging media like helpful graphics, interesting (and …

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Effect of keyword density on my rankings

Think long term rather than short term. Short term will get you nowhere with SEO. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text …

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Promote your content via social media (and beyond

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of …

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Go great or go home

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low …

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Add valuable insight to your content

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases …

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How Many Words Can I Optimise A Page For?

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. With website analytics, you …

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Understand How Google SERP Works

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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The first choice should be structure

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. One issue often cited …

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Use unique testimonials from customers

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. I strongly believe that relevant links have a bigger impact on the algorithm. While your company may have a budget too small to implement a …

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Steps to Get Your Website Crawled Faster

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines no longer value pages filled with targeted keywords. A silly issue …

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Are you seeing the effects of Google +1 on your SEO?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Contextual link building is the quickest way to boost your site …

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