For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. It’s prudent to treat your experiments as campaigns …

The markup languages have become more important to SEO. In mobile searches, the first position has a 31.35 percent click-through rate. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

Competition is cutthroat and new platforms are constantly emerging. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. I think that another thing that I would share is that many …

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Very similar content can be useful across TLDs too. Add more value to your words. If you can say something in fewer words, do so. For …

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. It worsens the user experience. Sometime you heard that Seo …

Get contextual links to your site that’ll boost your organic performance on search engines. What exactly is evergreen content and why does it matter? We also recommend checking Google Tag Manager to take inventory of active scripts on your site. And, depending on how, or where you fell on …

Such content doesn’t go out of date. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. If an SEO tactic worked for one website that does not mean the same can be successfully applied to …

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Whether you’ve already written content on a similar topic, or there’s a great source that …

You get what you want—top rankings on Google and “free” organic traffic. The practice was to build as many links as possible. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because …

It’s also important to understand that SEO is not the only way to show up on top of search engines. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for …

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You …

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. The only way to reliably build links is to create …

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Stop marketing to audiences and instead market to customers at scale. By now, you should be convinced that you …

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. A handy thing to know when you are acquiring links from other sources is the difference between follow …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has …

People spend very little time engaging with content. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. When you're ready to scale your strategy, consider hiring a professional SEO …

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Your website’s health will not only impact your SEO results but will also have a hand in how well …

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Once you’ve discovered your evangelists, think about ways to nurture and …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. HTTPS secures …

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! If you have several versions of your site in different …

Think of SEO as one small part of a much more cohesive marketing strategy. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or …

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Human users are already intrigued by your title; all that’s left to do is …

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash …

Optimizing page titles for search is best done finding a balance between volume and intent. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. The SEO of your website is largely …

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. While doing a backlink …

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Search engines simply want to deliver the most relevant …

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. It’s all about website analytics — a powerful tool …

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. As recommendations from …

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. While the worldwide …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Link building is all about getting a …

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own …