Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Once you’ve discovered your evangelists, think about ways to nurture and …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with …

Think of SEO as one small part of a much more cohesive marketing strategy. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or …

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Buying backlinks can …

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A page’s speed is crucial, so don’t forget testing it …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If …

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It does …

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself …

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights …

Think long term rather than short term. Short term will get you nowhere with SEO. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text …

Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended …

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. SEOs constantly work to get new links connecting to …

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. A great way to incorporate all those …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will …

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …