Never underestimate the influence of SEO campaigns

While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. On the other hand, if …

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Aligning your goals in relation to web portals

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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Ensure that the focus of the post is narrow enough

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. When …

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Myths and misconceptions about page rank

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

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What your mum didn't tell you about LSI

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Before April 2012, one could easily buy his …

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Effect of keyword density on my rankings

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Make webmaster tools your centre of attention

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The only way to reliably build links is to create amazing content, but the standard …

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The reason everyone loves duplication

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Selecting the right keywords, in the end, all comes down to understanding your target audience. You should refrain from writing articles that are too sensitive or controversial such as …

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Random musings on LSI

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

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More importance is given to search engine spiders

If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Most people look at SEO the wrong way. They look at ways to do the least amount …

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What's the story about SEO

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make …

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Why do backlinks matter?

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. For example, did an email drip campaign bring in more leads than the social media campaign last month? Focused crawlers …

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Personalization counts: how do authority sites fit into this?

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. To be able to write comfortably for different industries can take a lot of time and research. Before you begin, it is often worth …

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Random musings on static pages

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …

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Tactics around stickiness

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to …

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Find sources that are a gold mine of information

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings …

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The benefits of SEM to your search marketing strategy

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. They do so by continuously tweaking search algorithms to provide …

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Hidden facts about blogs

PPC and SEO management are often completely separated fields and managed by different people. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Even if the goals of a site do not line up with what you …

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The ultimate revelation of white hat SEO

From Google's point of view, it is not advisable to place the actual content of the page below the fold. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your …

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Prospects are making a scary purchasing decision

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. It worsens the user experience. Sometime you heard that Seo …

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Everything you need to know about content

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. Local directories are specific to both your location and niche. Being listed on them increases your chances of …

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How you will benefit from SEO

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. In organic search, you don’t have to continually pay to be seen, and once you’ve reached …

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Understanding organic links in relation to your marketing strategy

Authority is created over time. It can't be rushed. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

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Make link exchanges the focal point of your marketing efforts

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick …

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The reason everyone loves keywords

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords …

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How Search Performance Can Impact Offline Ad Campaigns

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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See what keywords you already rank for

Get contextual links to your site that’ll boost your organic performance on search engines. What exactly is evergreen content and why does it matter? We also recommend checking Google Tag Manager to take inventory of active scripts on your site. And, depending on how, or where you fell on …

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Check out these crazy facts about web 2.0

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. I always encourage my team to read industry blogs and books to continue growing as …

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The worst advice I've heard about walled garden sites

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Making your content easy to read and …

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Entirely too genius SEO

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Long Tail SEO is a really useful technique to generate organic search traffic for your website. SEO factors have …

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Carve out time for concentrating on comment spam

The opportunity of defeating the enemy is provided by the enemy himself You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different …

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Make non reciprocal links your centre of attention

Search engines pick what content they will and won’t index as they go through the crawling process. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In …

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Unlocking the mystery of stickiness

Such content doesn’t go out of date. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. If an SEO tactic worked for one website that does not mean the same can be successfully applied to …

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Domain Age Is More Important For Backlinks

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each …

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Is the content on different pages original?

Check out my Complete Guide to Link Building to find the best methods currently in use. As much as every business wants to be a success there is a real danger of too much and too fast. More traffic can increase brand awareness and increase sales for e-commerce sites.Over …

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