SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their pages higher and, when this works at first and then stops working, that’s when a lot of SEO say “SEO is hard!” Well, it’s not hard …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. It shouldn’t be surprising that the first step is identifying …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. To successfully execute your search …

If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. Another example …

“Limited time” and exclusive promotional offers rarely are exclusive in reality. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a …

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Don’t overlook websites that don’t have a “write for us” page. Not every website …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. When developing …

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a …

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. When …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords. Before April 2012, one could easily buy his …

SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to …

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings …

PPC and SEO management are often completely separated fields and managed by different people. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Even if the goals of a site do not line up with what you …

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. Local directories are specific to both your location and niche. Being listed on them increases your chances of …

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. In organic search, you don’t have to continually pay to be seen, and once you’ve reached …

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick …

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords …

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. I always encourage my team to read industry blogs and books to continue growing as …

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Google stated that …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Really good SEO is a process and it requires a detailed and well thought out …

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Not many people realize the importance of the URL. It is in …

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the …

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Before you publish, please proofread! Google doesn’t like spelling or grammar …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines have …

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially …

Add structured data markup in your website's code to include vital business information for Google to find and showcase. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely …

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element …

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Today, the secret to SEO is no secret at all. It's common sense …

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. You don't want to just attract people to your site, you want them to take the …

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog …

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and …

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Anyone with a site that provides useful content and has the right network …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …