Monitor the evolution of your rankings

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe …

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You may be better off to start from scratch

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

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Stay Focused on the Long-Term

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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What does great content mean for Google?

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. In 2012 …

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Think quality over quantity

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. I think one of the great SEO myths is every site should have a blog …

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Make Mobile SEO A Priority

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Creating a guest post for …

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Track the Results and Scale It

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that …

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Include your keyphrases on the page and get credit for them

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

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Will Meta tags improve my rankings?

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …

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Search For Broken Link Building Opportunities On Bing

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Link Building

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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Focus keywords and focus keyphrases

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search is very, very …

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Assessing Historical Progress

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Just as Google has always been focused on providing its users with the best results, now it …

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Social media as a syndication platform

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog …

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Low-quality content just isn’t going to cut it

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …

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Words and phrases that keep people engaged

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Make sure that your site’s structure and hierarchy are as clear …

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SEO for Reputation Management

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. It’s totally understandable that Google takes user behavior into account in their assessment of …

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Technical aspects of search marketing

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Within the space of 3 years, it has become significantly easier to find businesses, stores or …

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Target the community with content to earn local links

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you …

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Start simple, but don’t skip this step.

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …

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SEO for Ideological Influence

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Remember that keywords or …

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SEO changes quickly

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact …

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Getting Started with SEO Keyword Research

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It …

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Great images compliment great website copy

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process …

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What worked a few years ago is now irrelevant.

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if …

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Be sure you've considered every possible angle

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Sites built around user interaction and sharing have made it easier to match interested groups of people …

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Improve your visibility in organic search results

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing …

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Write a great title for SEO friendly posts

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Use Strong, Active Wording

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. The search engines are always trying to improve the quality of their results and because …

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Incorrect Language Declaration

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content …

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Ensure each page has a unique target keyword

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Prioritize keywords and phrases, plurals, singulars and misspellings. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with …

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SEO Makes Dollars & Sense

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options …

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More Targeted And Relevant Traffic

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Add valuable insight to your creative content

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. You can de-index any types of content that have less than 100 …

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Domain to Page Relevance

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Once you have …

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Add more meta data

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. Review your blog content …

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