Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. High-quality content on and …

Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense …

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Contextual link building is the quickest way to boost your …

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Users will also become frustrated if they can’t view content because of broken URLs. There is a reason …

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. So don’t just think about clicks alone, you should also think about conversion …

If you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The only way to reliably build links is to create amazing content, but the standard …

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. Selecting the right keywords, in the end, all comes down to understanding your target audience. You should refrain from writing articles that are too sensitive or controversial such as …

If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Most people look at SEO the wrong way. They look at ways to do the least amount …

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. To be able to write comfortably for different industries can take a lot of time and research. Before you begin, it is often worth …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your …

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Before you decide which keywords are right for your brand, spend some time thinking about what your …

The opportunity of defeating the enemy is provided by the enemy himself You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different …

Search engines pick what content they will and won’t index as they go through the crawling process. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In …

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each …

Check out my Complete Guide to Link Building to find the best methods currently in use. As much as every business wants to be a success there is a real danger of too much and too fast. More traffic can increase brand awareness and increase sales for e-commerce sites.Over …

Often webmasters are actually unaware of their site downtimes. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe …

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. For good link building, you need to build good relationships. There …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. In 2012 …

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. I think one of the great SEO myths is every site should have a blog …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Creating a guest post for …

Links at the top of a page carry more weight than those further down. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that …

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search is very, very …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Just as Google has always been focused on providing its users with the best results, now it …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog …

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Make sure that your site’s structure and hierarchy are as clear …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. It’s totally understandable that Google takes user behavior into account in their assessment of …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Within the space of 3 years, it has become significantly easier to find businesses, stores or …