The first choice should be structure

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. One issue often cited …

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Use unique testimonials from customers

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. I strongly believe that relevant links have a bigger impact on the algorithm. While your company may have a budget too small to implement a …

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Focus on a one keyword per page strategy

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. If you look at the big picture, social media opens opportunities that …

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Use Social Bookmarking To Boost Page Rank

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve …

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Ensure each page has a unique target keyword

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Prioritize keywords and phrases, plurals, singulars and misspellings. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with …

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Steps to Get Your Website Crawled Faster

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines no longer value pages filled with targeted keywords. A silly issue …

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Are you seeing the effects of Google +1 on your SEO?

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Contextual link building is the quickest way to boost your site …

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Good Content + People Linking To It = High Rankings

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Some of the pages …

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Web page optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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SEO Makes Dollars & Sense

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options …

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Interview experts within your company

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes …

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More Targeted And Relevant Traffic

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Add valuable insight to your creative content

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. You can de-index any types of content that have less than 100 …

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Domain to Page Relevance

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Once you have …

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Add more meta data

The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from. Review your blog content …

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How to Create the Right Meta Description

What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Create good content and in time …

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Voice Searching Matters

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. SEOs constantly work to get new links connecting to …

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Identify potential backlink opportunities

Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven …

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Don't over-do a particular element

One of the most time-consuming parts about link-building is actually finding places that will give you links. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Creating a guest post for a website with no traffic is a waste …

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Be ahead of the game in SEO

For experienced marketing teams, the content creation process has become a high-level assembly line. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. People don’t read on the web; they scan. To make …

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Canvas your competitors

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. So how do you determine your competition? What should you be looking for? Search Engine has become more smarter New Rules of SEO have been …

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Fix all Broken links

SEO can help a growing startup establish its presence and meet business goals. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by …

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Supplemental Content for SEO

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best …

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Set a bare minimum expectation for what SEO can achieve

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. If you can’t …

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Review your most important content on your site

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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Why won’t people engage with my content?

Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. The bad news about SEO is that it’s …

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Avoid any grey / black hat link building tactics

Currently more than half of searches account for mobile devices. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page …

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Essential indexes for your links

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that …

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Leads are the lifeblood of a business

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. User-generated content (UGC) sites and communities are two of …

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There's more to online marketing than just SEO and content

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Has Google indexed you already?

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Improve site speed

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! You can use off-page optimization to improve your website’s reputation and authority. This depends …

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Make sure your website is indexed in Google

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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Generate interest, give information or persuade

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Optimising the speed of Website

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. A great way to incorporate all those …

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Analyze your current website

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest …

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Avoid duplicate content

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Remember that your success in …

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