You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. When developing …

If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found …

Get contextual links to your site that’ll boost your organic performance on search engines. What exactly is evergreen content and why does it matter? We also recommend checking Google Tag Manager to take inventory of active scripts on your site. And, depending on how, or where you fell on …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Google stated that …

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Your website’s health will not only impact your SEO results but will also have a hand in how well …

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. For good link building, you need to build good relationships. There …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Before you publish, please proofread! Google doesn’t like spelling or grammar …

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able …

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass …

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

High authority links are great, but in my opinion, relevant links win the game every time. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you …

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

The structure of your URL can affect both your page’s ranking, but also the user experience. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual …

Links at the top of a page carry more weight than those further down. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate …

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of …

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. If you have a real business, the same advice applies. You should decide …

When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Although Google Plus might be one of the less …

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Professional search marketers don’t sub­mit the URL to the …

A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! SEO requires so much content because it …

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending …

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Are …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. As recommendations from …

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. If you recently moved to HTTPS or you plan to do so, mixed content is something you …

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. While the worldwide …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Google now indexes content from Facebook, Twitter and presumably more social media platforms to …

Remember, Google doesn’t like content written for SEO purposes. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not …

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Nothing is worse than arriving to a site and finding content with keywords strategically (and …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Vertical search is the term people sometimes use for specialty …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

Producing content for search engines is also content marketing, list building, and relationship marketing. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Remember that keywords or phrases …

What Google wants to see is authoritative and relatable links talking about your site. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. Most people can make a short …

Anchor text has been a huge talking point within SEO for many years now. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web …

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Figuring out which keywords you should focus on …

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and …