SEO XML sitemap best practice

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! If you have several versions of your site in different …

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Find the Right Keyword to Content Ratio

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In …

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Choose your keywords carefully

You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition …

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See what keywords your site is visible for

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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Get inside the heads of your customers

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and …

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Be mindful of structure

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Assessing Historical Progress

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Just as Google has always been focused on providing its users with the best results, now it …

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Expand Your List

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives …

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Web page optimization

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Target the community with content to earn local links

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you …

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Use Hyphens To Differentiate Words In URL

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same …

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SEO for Ideological Influence

Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Remember that keywords or …

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Great images compliment great website copy

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process …

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Understand How Google SERP Works

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Review your most important content on your site

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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There's more to online marketing than just SEO and content

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Checking for Links for SEO

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Google and other search engines keep the …

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