Getting More Value Out of Your SEO Campaigns

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Repeat keywords in your abstract and throughout the article

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of …

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Optimize images with your key term

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. If you have a real business, the same advice applies. You should decide …

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Search For Broken Link Building Opportunities On Bing

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Find the Right Keyword to Content Ratio

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Make basic duplicate listing detection

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Google now indexes content from Facebook, Twitter and presumably more social media platforms to …

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Identify and target the best keyword

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Nothing is worse than arriving to a site and finding content with keywords strategically (and …

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Advanced off-site SEO principles

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Vertical search is the term people sometimes use for specialty …

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Understanding the rationale behind responsive design

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Use Engaging Images & Videos

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Figuring out which keywords you should focus on …

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Creativity will take courage

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Getting Started with SEO Keyword Research

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It …

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See what keywords you already rank for

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred …

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Use Headers — Wisely

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. To maintain a healthy website, do an overall audit …

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Go great or go home

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low …

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Do A Cross Browser Testing To Check Cross-Browser Compatibility

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. CTR gives some insight into how likely potential …

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SEO Remains Keyword Driven & LSI Keywords Are Important

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Get people talking about your brand, and mentioning it on their website, or any website for that matte It’s important …

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What keywords your visitors will use to find you?

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little …

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Words and phrases that keep people engaged

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Improve your visibility in organic search results

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing …

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It’s time to revolutionize our approach to specifics

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Keyword relevancy and placement is …

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Include media on your website

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Of all the …

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