As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Content must be appropriate in length and appealing in structure
Content quality, content amount, and website information are all factors in your Page Quality Rating. Sites built around user
interaction and sharing have made it easier to match interested groups of
people up with relevant content. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.
The fate of an SEO campaign is sealed by the keywords it selects
Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Because there has been
quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble.
How to Never Run Out of Content Ideas Again
As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Gaz Hall, a Freelance SEO Consultant
, commented: "Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website."
Getting Started with SEO Keyword Research
Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Understanding how your website
visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering.