Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. For experienced marketing teams, the content creation process has become a high-level assembly line. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed.
Domain name – make it brandable
Anchor text has been a huge talking point within SEO for many years now. Social platform optimization -
Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another.
Edit heavily to avoid repetition
Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. The search industry is
constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Measure which strategies provide the most benefit, refine and continue
If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Gaz Hall
, an SEO Expert from the UK, said: "Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point)."
SEO is not about stuffing a paragraph full of links and keywords
Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. If you want to
score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines.