when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Keyword research is one of the highest return SEO activities that is essential for your marketing success. Don't commit the cardinal sin of letting dots ruin your page descriptions
Set Up Backlink Alerts
Competitor analysis is a lot easier when you have the right tools. Google has given significant
backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important.
Make sure you're being indexed
A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. By properly using HTML
tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Get people talking about your brand, and mentioning it on their website, or any website for that matte
How are you supposed to do this?
Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users."
Generate interest, give information or persuade
A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Targeting highly sought-after keywords
can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query.