If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you have so much content. Most people look at SEO the wrong way. They look at ways to do the least amount …

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s because that search bar is powered by Bing. Gone are the days of keyword stuffing. Sentences actually need to make …

Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. For example, did an email drip campaign bring in more leads than the social media campaign last month? Focused crawlers …

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. To be able to write comfortably for different industries can take a lot of time and research. Before you begin, it is often worth …

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to …

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Online marketers also commonly use the homepage’s descriptive content in directory submissions and other business listings …

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. They do so by continuously tweaking search algorithms to provide …

PPC and SEO management are often completely separated fields and managed by different people. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Even if the goals of a site do not line up with what you …

Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Very similar content can be useful across TLDs too. Add more value to your words. If you can say something in fewer words, do so. For …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your …

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. It worsens the user experience. Sometime you heard that Seo …

Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises, If not, your website is likely suffering from one of two problems. Local directories are specific to both your location and niche. Being listed on them increases your chances of …

If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. In organic search, you don’t have to continually pay to be seen, and once you’ve reached …

Authority is created over time. It can't be rushed. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick …

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords …

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

Get contextual links to your site that’ll boost your organic performance on search engines. What exactly is evergreen content and why does it matter? We also recommend checking Google Tag Manager to take inventory of active scripts on your site. And, depending on how, or where you fell on …

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. I always encourage my team to read industry blogs and books to continue growing as …

Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Making your content easy to read and …

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Long Tail SEO is a really useful technique to generate organic search traffic for your website. SEO factors have …

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Before you decide which keywords are right for your brand, spend some time thinking about what your …

The opportunity of defeating the enemy is provided by the enemy himself You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different …

Search engines pick what content they will and won’t index as they go through the crawling process. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In …

Such content doesn’t go out of date. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. If an SEO tactic worked for one website that does not mean the same can be successfully applied to …

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each …

Check out my Complete Guide to Link Building to find the best methods currently in use. As much as every business wants to be a success there is a real danger of too much and too fast. More traffic can increase brand awareness and increase sales for e-commerce sites.Over …

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Whether you’ve already written content on a similar topic, or there’s a great source that …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Often webmasters are actually unaware of their site downtimes. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s …

You get what you want—top rankings on Google and “free” organic traffic. The practice was to build as many links as possible. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether …

We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because …

It’s also important to understand that SEO is not the only way to show up on top of search engines. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results to look for …

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Google stated that …

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You …

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. The only way to reliably build links is to create …

In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. Really good SEO is a process and it requires a detailed and well thought out …

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …