In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Good content is important, but it also needs to rank high on SERPs if …

A good trick is to dig into your Google Analytics to see the top visited pages on your site. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to …

Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

Optimizing page titles for search is best done finding a balance between volume and intent. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. The SEO of your website is largely …

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. A title tag tells both users and search engines what the topic of a particular …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. It’s important …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You don’t merely want people …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving …

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links The structure of your URL can affect both your page’s ranking, but also the user experience. The search engines are able to analyze the reading level of the document …

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with …

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Imagine the billions of webpages to be searched when a keyword is typed into the …

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if …

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Search engines no longer value pages filled with targeted keywords. A silly issue …

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options …

Currently more than half of searches account for mobile devices. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page …

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Get contextual links to your site that’ll boost your organic performance on search engines. You wouldn’t build a house without foundations, and …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile SEO should always be a work in progress because there are always new things to improve …