Ensure that the focus of the post is narrow enough

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. When …

more ...

Check out these crazy facts about web 2.0

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. I always encourage my team to read industry blogs and books to continue growing as …

more ...

Over-optimization Exists

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. The only way to reliably build links is to create …

more ...

Monitor the evolution of your rankings

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe …

more ...

What does great content mean for Google?

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. In 2012 …

more ...

Check out the keywords your competitors are targeting

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element …

more ...

Improve engagement to improve rankings

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. There is little doubt that good search …

more ...

This is your opportunity to write something and rank

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. A 301 redirect means that the move is permanent. If …

more ...


Powerful Title — But Avoid Clickbait

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …

more ...

Structuring the entire page

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition …

more ...

Keyword mapping

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

more ...


Websites which are not yet indexed by Google

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. You should ensure that the first paragraph or so of text on your web page is …

more ...

SEO for Reputation Management

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. It’s totally understandable that Google takes user behavior into account in their assessment of …

more ...

Find a word on a Web page

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes …

more ...

Technical aspects of search marketing

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Within the space of 3 years, it has become significantly easier to find businesses, stores or …

more ...

Build local relationships with content creators

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. An internal link connects one page …

more ...


Create great content that people want to link to

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch …

more ...

Interlink your web pages

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. More and more we are seeing the use of keyword clustering from sites that are making …

more ...

Identify and Track Your Best Prospects

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place …

more ...

Be sure you've considered every possible angle

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Sites built around user interaction and sharing have made it easier to match interested groups of people …

more ...

Improve your visibility in organic search results

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing …

more ...


The first choice should be structure

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. One issue often cited …

more ...

What industry jargon is common among your buyers?

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. The key to quality SEO is all about research research research …

more ...

Social shares play a huge role in content trustfulness

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link …

more ...