Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Do you sponsor any events? Ensure …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Link building is all about getting a …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Visual content is more important than ever. It manages to supplement …

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Google now indexes content from Facebook, Twitter and presumably more social media platforms to …

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy …

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search is very, very …

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Hopefully your website is laid out in a way that allows users to easily …

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. An SEO specialist should know how long …

Remember, Google doesn’t like content written for SEO purposes. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving …

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Search engines also rate keywords in header tags more heavily. By including relevant …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But …

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Nothing is worse than arriving to a site and finding content with keywords strategically (and …

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Vertical search is the term people sometimes use for specialty …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A page’s speed is crucial, so don’t forget testing it …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Just as Google has always been focused on providing its users with the best results, now it …

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If …

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to …

Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO …

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Search engines want to show the best …

Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. You should ensure that the first paragraph or so of text on your web page is …

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s …

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley …

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It does …

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Make sure that your site’s structure and hierarchy are as clear …

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you are trying to increase the visibility …

Search engines no longer value pages filled with targeted keywords. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. There’s no need to spend more time on the optimisation if your content is not appealing …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. It’s totally understandable that Google takes user behavior into account in their assessment of …

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Be careful not to include links within content that lead directly to the desktop or …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. People like to be engaged and feel involved. Having a question as a title will start …

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes …