For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. A great way to incorporate all those …

Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Remember that your success in …

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. CTR gives some insight into how likely potential …

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. If your content is …

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Using different tags and elements on your page …

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Link building isn’t dead. Not …

Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. The navigation of a website is important in helping visitors quickly find the content they want. It …

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Get contextual links to your site that’ll boost your organic performance on search engines. You wouldn’t build a house without foundations, and …

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. In order to improve rankings for long-tail keywords, make sure …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. With that said, proper …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Google and other search engines keep the …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. You search ranking depends not only on the search term used, but also on where and when you perform the search. You …

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. The key to quality SEO is all about research research research …

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content …

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Getting your business included in local resource lists is an indicator to Google about your authority …

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Google continues to use natural, quality inbound links as a main ranking factor. The first thing you need to do …

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Content is written in a manner that helps Google and other search engines …

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. . If your site has thousands or …

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Get people talking about your brand, and mentioning it on their website, or any website for that matte It’s important …

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little …

It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing …

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a …

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL …

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile SEO should always be a work in progress because there are always new things to improve …

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Keyword relevancy and placement is …

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content …

Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. If you’re a business, it may be a good idea to start a blog …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will …

Review competitive lists and other pertinent industry sources. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. A lot of people and businesses will pour money into a professional website only …

SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Of all the …