Your title tag is your trigger mechanism
Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Paid
links are links garnered
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google.
Don’t make your focus keywords too long
There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. SEO, once a highly
specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there.
Relevance, not quality
The semantic analysis of a link’s value does go deeper than just the anchor text Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Gaz Hall
, an SEO Expert from the UK, said: "High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless."
Social shares play a huge role in content trustfulness
Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Some directories cost money
in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website.