If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. Backlinks are the foundation of Google's algorithm for determining a site’s page rank.
The first choice should be search marketing
When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. As it may seem
obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.
Use broad keywords to capture leads at the top of the purchase funnel
As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Google has access to
all this incredible data about where people go on the Internet through Chrome and through Android. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria.
Strategic partnerships are already available that can easily triple your monthly retainers
A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Gaz Hall
, an SEO Expert from the UK, said: "Evaluating keywords for relative opportunities is still very tough."
Crawling and Indexing
If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. Your website should be
accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Google, now more than ever, don't just want more content, they want content that they feel is quality. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.