Identify and Track Your Best Prospects

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

Get People Talking About Your Brand

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. To be a part of the party, make sure your business website uses structured data markup. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.

Tracking what works versus what doesn’t requires a least a few months’ worth of results

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt.

Google recommends quality hosting

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. Gaz Hall, from SEO Hull, had the following to say: "Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs"