Keyword research lessons to get you started
Finding authoritative sites that’ll link back to your pages can be difficult. Whatever shows up in
the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself.
How do you make a Google friendly link?
The canonical URL tells you / Google what the source of a page is. The freelance world might
disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it.
Create deep internal links through pages and blog posts
Local businesses can’t be fully evaluated on the basis of links. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you."
What worked a few years ago is now irrelevant.
The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Structured data is essential
these days. It’s your page summary in re-usable chunks of content that Google loves. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills.