Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. On-site optimization is all about publishing awesome stuff in the first place. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
Which SEO activities have previously been attempted?
The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! When you maintain a
blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Links are still a critical element to Google’s algorithm and their value needs to be protected. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience.
Make sure you know exactly who you will target with your content
Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Having a mobile friendly
website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for.
Intrigue your audience to stick around
Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Gaz Hall, from SEO Hull
, had the following to say: "Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts."
Improve your visibility in organic search results
The canonical URL tells you / Google what the source of a page is. When searching on mobile,
there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it.