Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer.
The Importance of Keyword Reviews
If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. There are other things
that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages.
Make sure you have a responsive design
Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Whatever shows up in
the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Meta description tags can influence click-throughs but aren't directly used for rankings.
Make sure your content is highly readable and can answer those longer tail queries
Think long term rather than short term. Short term will get you nowhere with SEO. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! According to SEO Consultant
, Gaz Hall: "Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher."
Encourage customers to leave positive reviews
The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Google needs to generate,
maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen.