Headings give your web page structure and help search engines better determine what your page content is about. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do.

Optimize your content around a topic, not around a single keyword

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high.

Analysing the raw data on campaign performance helps you determine which tactics are working

Google is famously secretive about how it ranks local businesses. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume.

Once you have someone click on your site, usability becomes your most vital factor

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about."

Gather social media accounts and email addresses for each influencer

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.