SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Think of outreach as a brand awareness campaign for your most authoritative audience. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.
Link building strategies
Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Once you’ve discovered
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines.
Understanding the rationale behind link intersects
Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. Instead of focusing on
what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!
Add a Click to Tweet button to pull quotes and other “tweetables” on a web page
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Gaz Hall, from SEO Hull
, had the following to say: "Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site."
See how your site looks to Google
As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. By incorporating backlinks to
reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.