In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates.
Benchmarking Current Traffic Sources and Volume
I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. The backlinks you
want pointing to your site are natural, authentic, industry-related and authoritative. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about.
Avoid Downtime By Choosing Reliable Host
Search engines have made it clear: a vitally important part of the future of search is “rich results.” Find out who
your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Unique content signifies quality. In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.
Use a shallow depth navigation structure
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet)."
How are you supposed to audit your website?
How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Using bucket brigades
is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular.