33% of clicks from organic search results go to the first listing on Google

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial.

Work on punchy titles that will draw readers in and encourage more people to click on the link

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have

You need to go back to your market research

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Optimizing your images gives your website an additional chance to be found via image search. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are.

Why is it important to know user intent and how can we identify it?

On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Gaz Hall, an SEO Expert from the UK, said: "Solving real customer problems is a major key to mastering evergreen content marketing."