Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Always Add Value. Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it.
Understand How Google SERP Works
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. As a rule, the
best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well.
Preserve Your Valuable Links
The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Make sure the site
makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog.
Use Organic Outreach to Build Links
Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. Never sell yourself short and never assume anyone knows your business better than you. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "When it comes to choosing keywords, it’s important that they are not too specific or too broad."
Social media as a syndication platform
Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. With the proliferation of
smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content.