Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Google just needs evidence that what is on a particular website is relevant to it’s viewers.
SEO brings in traffic, and gives your revenues a big hike
The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the value of links by the domains they come from and the pages on the domains they come from. Social shares are
important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation).
Use GTMetrix & Pingdom To Optimize Website Speed
Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Google does not
always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.
Keep URLs short
Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Gaz Hall, a
Freelance SEO Consultant, commented: "Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results."
Words and phrases that keep people engaged
You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! A common tactic
is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. There is no minimum amount of words or text to rank in Google. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this.