Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Strategically written website copy includes well-thought-out internal links and calls to action.
Writing quality content means writing original content
As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. As content marketing evolves,
it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis.
Some keywords don’t deserve their own page
Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Typically, people visit Google
to help them solve a problem or they’re looking for a specific product. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is.
SEO page duplicates best practice
Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Gaz Hall, a Freelance SEO Consultant
, commented: "Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way."
Focus keywords and focus keyphrases
You can stop improving certain pages, but the site as a whole can always be improved. There are plenty of
business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same.