Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites.
Arm yourselves with an SEO strategy
Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Forget dense blocks
of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Keyword-based titles help establish page theme and direction for your keywords. If search users commonly misspell a keyword, you should identify and use it.
Improve engagement to improve rankings
Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Google has over
200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Rankings in SEO refers to a website’s position in the search engine results page. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google.
Closed groups and group invites
I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. According to
SEO Consultant, Gaz Hall: "The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines."
Don't “only” concentrate on Google
It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Besides studying your
web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Setting the value of the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag.